We live in a world where the lines between marketing and journalism are constantly blurred. Sometimes content drives marketing; sometimes marketing drives content. Trying to find an objective middle? Now that’s hard. But there was once a time when the objective middle was much more obvious, where you knew what you were getting. So, where did the lines begin to blur? One could point to the infomercials of the ’90s or native advertising of the 2010s, but the point where things got really interesting might have come in the form of a trend that explicitly merged art and commerce in a way that ensured we’d never again be able to tear them apart. Today’s Tedium discusses the “magalog,” an unholy merger of content and sales that once dominated the marketing world.
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