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Raised on “Stranger Danger,” today’s helicopter parents are so overprotective and safety conscious they won’t even let their children go on unsupervised playdates. So how did Disney convince them to willingly give away the entirety of their children’s personal information to a faceless corporation: their names and addresses, what they like to eat, the names of their friends and family members, and their favorite cartoon characters?

Apparently, the answer is convenience.

Companion piece here, focusing on the tech stuff: https://www.optoutproject.net/data-free-disney/